The audacity of these people to celebrate a patriotic song in languages that threaten my exclusive homogeneous worldview. Don’t they realize that by interchanging this song with Klingon they are implying that Klingons and even Dothraki are equivalent to human beings?
Now to reject that view has rightly been called racist, but it is not an unsurprising reaction because drawing such equivalency is a political statement. One I’m sure Coke was very deliberate in making. The demographics of the United States are changing fast and plenty of white conservatives feel very threatened by it.